Just as you use marketing to inform potential customers about the benefits of your products and services, your employment brand shows candidates what you stand for, what you have to offer, and what it’s like to work for your organization. In today’s market, it’s a strategic imperative.
We help businesses develop dynamic, genuine employee value propositions (EVPs) and create compelling stories as to why you are an employer of choice.
Our employment brand experts will help you tell your story. We will do this by redesigning and refreshing the content on your careers site, improving job descriptions, engaging current employees as brand ambassadors and by developing an effective external recruitment marketing plan.
Not only do we have the best people in the industry, we also have multiple partnerships with third-party vendors to fully manage client employment branding through recruitment marketing efforts.
In addition, we conduct an annual audit to monitor employment branding trends among the Fortune 500. As the first, and only company, to conduct such comprehensive analysis of the world’s most admired employment brands, WilsonHCG has positioned itself as the market leader in evaluating employment brand and assisting companies so they can understand and optimize their employment brand to make a direct impact on their hiring efforts and brand perception.