To attract the best candidates, you need to put your best foot forward. That’s where employer branding comes in. Just as you use marketing to inform potential customers about the benefits of your products and services, the employer brand shows candidates what you stand for, what you have to offer, and what it’s like to work for you.
Employer branding is critical in today’s competitive talent landscape, as employees will gravitate toward companies that suit them. WilsonHCG helps companies develop dynamic, genuine employee value propositions (EVPs). And once we’ve created an EVP, we can help you redesign and refresh the employment content on your careers site, improve job descriptions, engage current employees as brand ambassadors and come up with an effective external recruitment marketing plan.