It is important for employees to have a strong grasp of their company's employment brand. This can be daunting, though, if employees have not yet figured out where their place is within the company. The way an employee immerses him- or herself in the company culture determines that individual's success. By getting involved in committees, taking part in corporate social responsibility (CSR) initiatives or joining incentive-based programs, an employee will ultimately help drive a company's employer branding goals in becoming an employer of choice.
Organizations should consider employees to be their most treasured assets. Employees, after all, are the living and breathing parts of the workplace. By making your employees feel like integral players in the success of your organization, you are helping them define their purpose and overall satisfaction with their employment. In turn, you will greatly benefit from lower employee turnover rates.
Below are three employee engagement best practices to ensure your status in the market as an employer of choice.
One size does not fit all
If you ask employees what satisfies them at their workplace, most would discuss the company culture, management, employees and the type of work they are doing. But what about their brands? What makes them stand out among their peers, and what do they bring to the culture? This raises an important question: How can you, as a company, create an engaging employee experience for your talent with different values and different styles of learning, and unite them?
When creating an employee engagement strategy, it is important to remember that one size does not fit all. You have a diverse group of employees and your engagement tactics should be just as robust. While some employees may feel engaged through the implementation of leadership programs, others may remain engaged through company morale events.
Corporate social responsibility
Whether you are donating time, energy, money or support, there is a sense of fulfillment and altruism that comes from taking our time to help others. CSR ideas such as volunteering or donating as an organization not only allows you to give back to the community that supports your company, but it also allows you to tap into what matters most to your employees.
A major piece of any strong employment brand, corporate social responsibility allows employees and candidates to align themselves with a company that will represent what they believe. As work-life blending becomes more commonplace, it is important to make sure that the workplace mirrors employees' beliefs.
More often than not, when anyone hears about incentives they automatically think of compensation or bonuses. While sometimes this is appropriate, it is not always the incentive an employee needs to stay motivated and engaged. Flexible work hours, continuing education workshops or the ability to work on stretch projects can all be incentives to keep employee engagement high. To formulate an engaging employee experience and employer branding strategy, it is important to work with employees to understand and identify what it takes to go above and beyond.