Kim Pope provides valuable insight on how to build a strong employer brand
Do you want to know how to build a strong employer brand and draw in better candidates? Kim Pope, Chief Operating Officer at WilsonHCG, has been talking about how to do just that with journalists from the Forbes HR Council.
Kim said employers need to understand the expectations of each generation with a brand that speaks to the individuality of each group.
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WilsonHCG published it 2020 Fortune 500 Employment Branding report earlier this year (March 2020). WilsonHCG’s research team spent months examining the employment brands of each of the Fortune 500. Featuring six key employment branding categories and more than 18,000 data points, the report shows how the world’s biggest companies are placing more emphasis on corporate social responsibility (CSR) in a bid to attract top talent.
WilsonHCG is an award-winning, global leader in total talent solutions. Operating as a strategic partner, it helps some of the world’s most admired brands build comprehensive talent functions. With a global presence spanning more than 40 countries and six continents, WilsonHCG provides a full suite of configurable talent services including recruitment process outsourcing (RPO), executive search, contingent talent solutions and technology advisory.
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