March 2019 | Tampa
Johnson & Johnson takes the top spot for the fourth consecutive year, followed by Salesforce and then JP Morgan Chase.
WilsonHCG, a multi-award-winning global talent solutions provider, released its fifth annual Fortune 500 Employment Brand Report.
The report analyzes and ranks the employment brand of each of the Fortune 500 companies based on more than 17,000 data points around six key employment branding and promotion categories. It also identifies trends and changes to employee attraction and engagement throughout the hiring process.
“Globally, this is the most competitive hiring environment in history,” said John Wilson, CEO of WilsonHCG. “One key finding from the report, many of the high ranked companies are providing candidates with a hyper-personalized experience. A positive and personalized candidate experience is more important than ever before."
Each company within the Fortune 500 was evaluated on the scope of six key employment brand categories grouped into four areas of the hiring process: Awareness & Attraction, Recruitment, Candidate Experience, and Employee Experience.
“Executive leaders regularly ask me what they should be doing to find and hire the best people,” said Kim Pope, Executive Vice President of Global Client Solutions at WilsonHCG. “This report shows how some of the largest companies in the world position their employment brand and serves as a great guide for organizations that want to strengthen their own branding.”
Recruitment marketing most overlooked element of employment brand
Data proves recruitment marketing is the most overlooked element of an employment brand. Some 73 percent of the Fortune 500 companies analyzed scored less than 50 percent of possible points, while 25 organizations failed to score any points at all in this category.
The value of showcasing CSR is still not fully understood
Only six percent of the Fortune 500 got full marks in this category, and 80 percent received only one-third of all possible points. CSR is critical to employees and was cited as an "important issue" by 77 percent of respondents in the 2018 Deloitte Global Human Capital Trends report.
A notable increase in employment brand efforts by organizations whose corporate brands have faced scrutiny
General Electric, Wells Fargo, and Facebook all ranked in the top 20 even though each company faced corporate brand challenges over the past 12 months. The improved rankings for these three organizations came from an increase in the amount of modern and personalized employment brand efforts made in the same time period.
To access a copy of the 2019 Fortune 500 Top 100 Employment Brands report, please visit our website.