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2019

Fortune 500 Employment Branding Report

Strategic collaboration in the era of hyper-personalized candidate experience

For the fifth year in a row, we’ve analyzed and evaluated the employment brand efforts of all Fortune 500 companies. 

Over the years, we've seen a shift in employment brand efforts and this year’s results, which follow months of research, show how some of the world’s biggest companies are using employment brand as a strategic imperative.

Featuring six key employment branding categories and more than 17,000 data points, the 2019 Fortune 500 Employment Brand Report, an award winning report, highlights the trends and insights that stem from a candidate expectation for a hyper-personalized experience.

WilsonHCG’s fifth annual report also reveals:
  • - The top 100 employment brands in the Fortune 500

  • - Exclusive employment brand analysis of some of the world's most admired companies

  • - Insight into the shift of employment branding to a holistic, cross-functional initiative that drives business goals

  • - Why providing a hyper-personalized candidate experience is now essential

  • Award-winning report
  •  WilsonHCG’s 2019 Fortune 500 Employment Branding Report earned a Gold Stevie Award for Best Annual Report at the American Business Awards.

    Judges described the report as “spectacular visually, analytically, and in terms of content," and said it was a “gold mine of insights for anyone that hires staff.” 

    More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.

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The 2020 Fortune 500 Employment Branding report revealed the Fortune 500 is placing more emphasis on corporate social responsibility (CSR) than ever before in a bid to attract top talent.

In its annual report, the global talent solutions leader found that 42% of organizations scored the maximum number of points in the CSR category compared to only 7% the previous year. That’s a sixfold increase. 

Researchers at WilsonHCG evaluated each Fortune 500 company on the following categories: recruitment marketing, career advertising, career pages, employee reviews and candidate experience, accolades, and corporate social responsibility.