Building a strong employer brand is essential to showcase your company values and show prospective hires what sets you apart. That's according to Kim Pope, chief operating officer at WilsonHCG.
She made the comments during an interview with journalists at the Forbes Human Resources Council about building a strong employer brand.
She suggested talent teams should put themselves in the candidates shoes. This, she added, will help them to understand their company's culture, while providing the chance to optimize the candidate experience.
Pope, who has more than 15 years of experience in talent acquisition and recruitment process outsourcing, collaborates with colleagues to ensure operational and process excellence at WilsonHCG. She drives implementation and innovation strategy and has been instrumental in building the framework for many of the company’s global partnerships.
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