February 3, 2016
Throughout 2015, one trend that continued to gain momentum, across all industries, was the importance of and subsequent emphasis placed on mobile platforms. It is especially essential to ask how can we best use mobility, since more than half of total online traffic is now coming from handheld devices. The purpose of this blog is to trigger a discussion about the best mobile-enabled recruiting strategies for recruiters. Here are some of what I believe to be the best sourcing strategies to take advantage of mobility's growing popularity.
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Using mobile apps to Drive job applicants
With an ever-increasing number of users accessing career sites through mobile devices, better utilising mobile apps will pay large dividends from both an employer brand and job posting perspective.
Information is now so readily available that transparency is absolutely necessary to attract today's discerning talent. Given the correlation between employer brand and the ability to attract the best talent, it’s important for a recruiter to be aware of the employer's profile, and the ease with which candidates can apply for positions through their mobile devices.
Glassdoor, while well known for its website tool regularly used by candidates, few recruiters seem to take advantage of its mobile application. With its simple-to-use job search functionality, candidates are presented with suitable roles along with the company rating, all in a user-friendly application process.
Apps for digital interviewing
Another area that has gained momentum in 2015 is on-demand digital interviewing, a trend that is likely to continue. For those not familiar with this form of interviewing, the recruiter sends a group of questions to applicants with a specified prep and answer time. The candidate then opens the application, enters the code and records themselves answering the questions, with the recruiter made aware upon completion.
This provides the candidate with a more personalised experience, and gives a recruiter the means to more comprehensively evaluate applicants. With the new ability to share recordings with hiring managers and team members, digital interviewing now reduces the time spent on interviewing and improves the likelihood of engaging with the best candidates.
Going mobile with Social Media
As recruiters, we already know the value of using a variety of social media sites as sourcing tools to find top talent. Whilst some social media sites are still best searched through their web-based versions, there are notable examples of social media mobile apps that can be used to quickly and effectively search and engage candidates.
The recently revamped LinkedIn app — which is intuitive and great for networking — has made notable improvements. This makes it a much more desirable tool for searching on the move. Likewise, Tweetcaster is constantly improving and becoming a more effective tool for searching the wide array of candidates available on the Twitter platform.
To conclude, there are a range of mobile-enabled recruitment tools available for recruiters. It’s a maturing market that I believe is important for us to monitor and be aware of. For us as recruiters, incorporating these tools into our sourcing strategies effectively can lead to an increase in quality job applications, create more convenient and personable interview processes and help to generate candidate pipelines. How do you use mobile tools in your recruiting efforts? Share in the comments below.
