--Tampa, Fla, -- WilsonHCG’s 2022 Employment Branding Report analyzes the employment brands of a range of organizations.
In its eighth year of publication, this year’s report features some major changes and, for the first time ever, now includes analysis of small and medium-sized enterprises (SMEs).
Covering 15,000+ data points, a team of researchers evaluated each of the 139 companies in the following categories: recruitment marketing, accolades, corporate social responsibility (CSR), career promotion and job advertising, career pages and employee and candidate perspectives.
This year’s report highlights the impact changing candidate and employee expectations are having on employment branding. It also provides insights into what companies, of all sizes, are doing to position themselves as employers of choice in what is the most competitive jobs market ever.
“Because more than 90% of businesses are small and medium enterprises, we decided to widen our analysis to include these organizations,” said John Wilson, CEO at WilsonHCG. “The results have shown us that it’s not just the Fortune 500 that excel at employment branding. Smaller companies are holding their own and often find themselves competing for the same talent. I’ve long talked about the importance of a robust employment branding strategy (we’ve been evaluating and analyzing employment brands since 2014). But I can’t express how important it is in today’s climate. Companies must differentiate from their hiring competition, and a solid employment brand is critical."
- Many career sites simply aren’t optimized for conversion. They are guilty of information overload and, as a result, important content gets buried.
- When it comes to employee testimonials in video format, our research showed that small and medium-sized companies were the most likely to feature videos that felt authentic, compared to their larger counterparts, which preferred professionally produced content.
- Small and medium-size employers don’t understand the importance of CSR to candidates and employees. Of the companies that excelled, 91% were large businesses.
- Medium-sized companies typically had information about their current awards easily accessible from their career sites, but fewer had diversity-related awards.
To access a copy of WilsonHCG’s 2022 Employment Branding Report, click here.
WilsonHCG is an award-winning, global leader in total talent solutions. Operating as a strategic partner, it helps some of the world’s most admired brands build comprehensive talent functions. With a global presence spanning more than 65 countries and six continents, WilsonHCG provides a full suite of configurable talent services including recruitment process outsourcing (RPO), executive search, contingent talent solutions and technology advisory.
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