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In the media | 1 minute read

Use company values as a business differentiator instead of buzzwords

June 22, 2022

Does your organization use buzzwords?  The word “innovative” is perhaps one of the most commonly used today. However, as buzzwords go, it's fair to say that "innovative" is often overused by many companies.

Ken Bowles, CFO at WilsonHCG, was interviewed by reporters at The Business Journals Leadership Trust about words businesses can use instead of "innovative." He recommended companies spell out what value they could bring to a potential customer in jargon-free terms, rather than using buzzwords.

That way, he added, potential customers will be able to make informed decisions when they see the use case of what’s on offer.

Read the full article here.


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Kirsty Hewitt | +44 7889901517 | 813-418-4479 | kirsty.hewitt@wilsonhcg.com
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About WilsonHCG

WilsonHCG is an award-winning, global leader in total talent solutions. Operating as a strategic partner, it helps some of the world’s most admired brands build comprehensive talent functions. With a global presence spanning more than 65 countries and six continents, WilsonHCG provides a full suite of configurable talent services including recruitment process outsourcing (RPO), executive search, contingent talent solutions and talent consulting. TALENT.™ It’s more than a solution, it’s who we are.