Organizations that build an authentic brand and create a sense of belonging will do better in business.
During an interview with reporters from the Business Journals Leadership Trust, Ken Bowles, CFO at WilsonHCG, emphasized the importance of engaging with brand communities regularly. He recommended creating a content calendar and tracking which formats and topics generate the most engagement.
"It's important to remember that each brand community is different, so don't be afraid to try new things," Bowles concluded.
Read the full article here.
Media contact
Kirsty Hewitt | +44 7889901517 | 813-418-4479 | kirsty.hewitt@wilsonhcg.com
About WilsonHCG
WilsonHCG is an award-winning, global leader in total talent solutions. Operating as a strategic partner, it helps some of the world’s most admired brands build comprehensive talent functions. With a global presence spanning more than 65 countries and six continents, WilsonHCG provides a full suite of configurable talent services including recruitment process outsourcing (RPO), executive search, contingent talent solutions and talent consulting. TALENT.™ It’s more than a solution, it’s who we are.
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