WilsonHCG's 2022 Employment Branding Report featured in Project HR podcast
September 6, 2022
Modern employment branding is critical to talent acquisition.
That’s the view of Meghan Ford, vice president, brand and content at WilsonHCG, and Gillisa Pope, senior global director of talent attraction and sourcing at WilsonHCG. The duo made the comments on a ProjectHR podcast.
Hosted by Jennifer Orechwa, the conversation revolved around WilsonHCG’s 2022 Employment Branding Report, which evaluatedhow companies of different sizes positioned themselves as an employer of choice.
FordandPope explained the six components of employment branding research,the impact of using employee testimonials to attract talent, and the importance of embracing a modern employment brand that evolves withchanging candidate expectations.
WilsonHCG is an award-winning, global leader in total talent solutions. Operating as a strategic partner, it helps some of the world’s most admired brands build comprehensive talent functions. With a global presence spanning more than 65 countries and six continents, WilsonHCG provides a full suite of configurable talent services including recruitment process outsourcing (RPO), executive search, contingent talent solutions and talent consulting. TALENT.™ It’s more than a solution, it’s who we are.