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Employment branding | 2 minute read

[Video] The evolution of employment branding

April 1, 2022

Watch the video below to learn how employment branding has evolved and how your business can stay competitive in today's market.


As we all know, the job market has changed significantly over the last few years and that's led to a permanent shift in employment branding.

It's no longer about who has the biggest budget or the furthest reach. It's about how you empower your people.

In the most competitive hiring market to date everyone is now competing for the same talent. To move forward, companies must modernize their employment brand.

Authenticity is key and that means customizing how you talk to potential employees versus existing customers. Support your employees personal growth and encourage them to share their own stories with others.

Humanize the candidate experience and leverage technology to accelerate the hiring process. Be present where your talent spends their time, and that's not just on LinkedIn anymore.

Employees want flexibility and autonomy, so now is the time to reconsider your employee value proposition.

Learn how to stay competitive no matter the size of your organization with our 2022 Employment Branding Report.

About WilsonHCG

WilsonHCG is an award-winning, global leader in total talent solutions. Operating as a strategic partner, it helps some of the world’s most admired brands build comprehensive talent functions. With a global presence spanning more than 65 countries and six continents, WilsonHCG provides a full suite of configurable talent services including recruitment process outsourcing (RPO), executive search, contingent talent solutions and talent consulting. TALENT.™ It’s more than a solution, it’s who we are.