In my professional life, I’ve worked for two very different companies, which both received high grades from employees when asked the question: "Would you recommend your company to others as a place of employment?" Most recently, at Montage, our employee survey revealed unanimous agreement – most of it strong agreement – that we have a great place to work. When you have this same intense feeling running deep within your employee base, your talent acquisition strategy needs to bottle it in every way possible. It’s the draw for so many others who strive to find such a workplace.
That enthusiastic culture is something worth showing off. But how? The employer brand’s power is often difficult to relay to the outside world in a credible way. The bottling process must keep the employer brand pure, free of the corporate speak that too often threatens to dilute it or taint it with artifice. When you’re sure you have that special something that drives people toward loyalty and engagement, it’s in your company's best interests to package and promote it to the candidate marketplace. Equip each recruiter with the right messaging and tools to use it to land top talent, especially millennials who shop specifically for healthy workplaces that have a mission.
Video interviewing technology is an innovative way to package and broadcast successfully, showing outside candidates just what they, too, can have beyond the job itself. One benefit that’s not widely understood about a fully formed video interviewing solution is how it can help promote and elevate the employer brand. Sure, it plays an important operational efficiencies role that tops the list of benefits, but when you have a company culture that should be shown to its fullest, consider these ways a mature video interviewing platform helps:
You know you have a remarkable company with an enviable culture. It’s getting the outside world to realize the same thing that takes effort. We can't all work at companies with household names and faultless reputations. The rest of us need the right programs and technology to help broadcast the culture and turn it into the talent magnet it should be.
1. Candidate Feedback: The Purpose-Built Video Interviewing Experience, Montage.
2. 5 Things Your Candidates Won’t Tell You, Montage.