Move over Instagram. Step aside Snapchat. There’s a new app in town that has recruitment marketing professionals amped up, and it’s called Periscope!
Twitter’s live streaming iPhone app (coming soon to Android users), which launched in March, is quickly becoming the hot new thing in the talent acquisition community – and for good reason. Not only is it easy to set up for users already active in the Twitter-sphere, but also, it’s exceptional for bringing brand awareness to your organization, specifically to candidates on the hunt for a new career. And for those of you reading this wondering how this new app will affect your budget, worry not, it’s cost effective!
When I first discovered Periscope I thought, “OK, how is this different than uploading short video clips to Vine or Instagram?” The answer is that with the new social broadcasting app, you have the ability to live stream current moments and receive feedback in real time too. "It may sound crazy, but we wanted to build the closest thing to teleportation," said the founders of Periscope. “A picture may be worth a thousand words, but live video can take you someplace and show you around.”
For Twitter users, setting up your profile is as easy as downloading the app from Apple’s app store and connecting it to your Twitter profile. From there, and unlike Snapchat, you can simply connect to other users you already follow on Twitter. That’s a good place to get your fan base started. Be sure to pay attention to your settings. You have the ability to turn on, or off, the auto save broadcasts feature, which will give you the ability to share broadcasts beyond the 24-hour window you're automatically given. Once you’re ready to go live, consider the following tips to ensure you maximize your reach:
What better way to showcase your employer brand than by broadcasting it real time with the ability to answer questions and get instantaneous feedback from candidates? For those of you with organizations operating on a global scale, Periscope gives you a platform to broadcast content that not only feels personal, but is immediate, which in a lot of ways elicits a feeling of connectivity where it may not have existed before. In a decade where genuine brand transparency is a coveted “best practice” amongst talent acquisition professionals, this social broadcasting app is the perfect platform to do just that. If you’re looking for a few ideas to get started, check out the list below!
This is entirely dependent on you! Although the app is completely free, you will have to dedicate time to promoting your broadcasts as well as developing a recruitment marketing strategy that works for your organization. Because it’s instantaneous, there’s little to no worry about production or post-production costs. And while I would recommend working with a video production partner for your long-term marketing strategies, the nice thing with Pericope is that you have the ability to reach a global audience in the matter of seconds for little to no cost on your end.
Wilson Human Capital Group, Inc., (WilsonHCG) is a global leader in innovative talent solutions that operates on the principle of providing true partnership to our clients. Through our highly configurable Talent Ecosystem™ model, we transform the talent function into a strategic advantage. At WilsonHCG, the relationships we develop lead to the results our clients realize. Better People, Better Business.®