March 11, 2020
March 2020
Craig Sweeney discusses the importance of investing in employer brand
Employer brand is no longer a nice-to-have - it's a business imperative, according to Craig Sweeney, SVP Global Strategic Talent Solutions at WilsonHCG.
He made the comments during an interview with journalists at TALiNT International about the value of employer brand.
"There’s been a huge shift in candidate mindset over the past few years. Candidates have essentially become consumers and now “shop” for jobs so, simply put, companies have to position themselves as employers of choice," Craig said.
You can read more about what Craig, who leads WilsonHCG's new client development across the world, had to say about employment branding and why it is a business imperative here.
About WilsonHCG
WilsonHCG is an award-winning, global leader in total talent solutions. Operating as a strategic partner, it helps some of the world’s most admired brands build comprehensive talent functions. With a global presence spanning more than 40 countries and six continents, WilsonHCG provides a full suite of configurable talent services including recruitment process outsourcing (RPO), executive search, contingent talent solutions and technology advisory.
TALENT.™ It’s more than a solution, it’s who we are.
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