Methodology

There was no change in the number of points allocated to recruitment marketing this year. However, we have added additional criteria that accounts for the increasing importance of employee resource groups (ERGs) and diversity, equity, inclusion and belonging (DEIB). According to Benevity's 2022 State of Corporate Purpose: 80% of employees believe it's the responsibility of company leadership to take action on addressing racial justice and inequity; 77% believe it's important for companies to allow difficult conversations around race and social issues to occur at work; and 50% of employees would stay at a company because it offered ERGs. The criteria for this category include:

There are 13 points available in the job advertising and promotion category. It's no surprise that companies are starting to change their job advertising and promotion tactics so their job postings stand out and reflect shifting candidate expectations. Informative job postings with inclusive and encouraging language are key, as it gives a glimpse into workplace culture. This category’s criteria includes:

There has been no change in the number of points allocated to career pages for the 2023 report. Providing a great user experience should be a given regardless of company size. Career pages should be optimized for mobile, accessible and should contain the information that candidates are seeking. Other notable features on career pages include chatbots and talent communities that receive targeted communications. This category’s criteria include:

The employee and candidate perspectives category has 38 points up for grabs and is our largest category. The No. 1 obstacle candidates experience when searching for a job is not knowing what it’s like to work at an organization. Since candidates are 3x more likely to trust the company’s employees than the company itself when it comes to providing credible information on what it’s like to work there (according to LinkedIn), they will often turn to sites like Glassdoor, Indeed, Comparably and CareerBliss before accepting a job offer. This category’s criteria include:

Accolades can be the difference between a candidate choosing one company over another, as they help to provide third-party endorsement and recognition. Today’s jobseekers are particularly interested in awards that recognize diversity and company culture. This category’s criteria include:

Corporate social responsibility (CSR) is a key driver for a lot of candidates, especially when you consider research from Porter Novelli which revealed 88% of employees want to work for companies that actively strive to have a positive impact on society. This is especially true for millennials and generation Z. This category’s criteria include: