Checklist: 2023 Fortune 100 Employment Branding Report
Recruitment marketing
Recruitment marketing is the combined effort organizations make, as well as the channels used to promote employment branding. It’s also what entices candidates to consider working for you. Usually, one of the first touchpoints for a jobseeker requires group input to paint a holistic picture of your organization.
Mark all that apply to your company’s recruitment marketing:
- Authentic employee-generated website content, such as videos and blogs
- Social media channels focused on what draws target candidates
- Regular talent community updates reflecting new career opportunities
- A culture that champions diversity, equity, inclusion and belonging (DEIB)
Career promotion and job advertising
Between job postings and social media campaigns, job advertising functions as your targeted, strategic approach to engage candidates. Finding candidates that align with your company culture is the objective here, rather than just collecting candidates.
Mark all that apply to your company’s career promotion efforts:
- Use of new (and diverse) career boards to post job ads
- AI and HR tech that assesses job ads for inclusive language
- Job ads containing remote and flexible options (when possible)
- Get feedback on your candidate experience regularly
Career pages
Consider your career site like your company’s shop window, outlining its values, culture, benefits, career progression and more for candidates to see. It’s pivotal to be authentic and distinctive here to encourage candidates to apply.
Mark all that apply to your company’s career site:
- Mobile-optimized career site
- Easily navigable career site with accessibility settings
- Career site content that educates and inspires jobseekers
- Career page with genuine images of employees (as opposed to stock)
- Chatbot on your career site
- Career site content segmented based on roles and departments
Employee and candidate perspectives
External review sites such as Glassdoor and Comparably are pivotal, functioning as one of the first things candidates research after engaging with your brand. They do so to seek honesty from both current and past employees.
Mark all that apply to your company’s external review presence:
- Employee reviews that are easily accessible from your website
- Website content clearly explaining interview and onboarding processes
- Employee reviews regularly benchmarked against key competitors
Accolades
Awards provide third-party endorsement of your company’s achievements and add credibility to the work you do. It’s also a great way to raise brand awareness.
Mark all that apply to your accolades:
- Accolades are displayed on company website and social media
- New accolades are pursued based on business accomplishments
- Job ads mention company awards
Corporate social responsibility (CSR)
An ever-evolving category, CSR reinforces your commitment to caring for communities and giving back. This continues to be a rising priority for candidates, especially as the younger generations make up a larger proportion of the workforce.
Mark all that apply to your company’s CSR initiatives:
- Corporate well-being initiatives are shaped by employees
- CSR commitments align with your overall company mission
- Annual CSR report or roadmap on your website
- CSR initiatives communicated externally on careers site and social media
Remember:
To be an employer of choice, you don’t have to be 100% perfect. Understand your talent pool by prioritizing what they’re seeking most to make the biggest impact. Speak to your talent acquisition team to identify any points of friction so you can optimize your employment brand strategy.
Get your results!
- Authentic employee-generated website content, such as videos and blogs
- Authentic employee-generated website content, such as videos and blogs
- Authentic employee-generated website content, such as videos and blogs
- Authentic employee-generated website content, such as videos and blogs
Career promotion and job advertising
Recruitment marketing is the combined effort organizations make, as well as the channels used to promote employment branding.
Get more insights on your employment brand
- Authentic employee-generated website content, such as videos and blogs
- Authentic employee-generated website content, such as videos and blogs
- Authentic employee-generated website content, such as videos and blogs
- Authentic employee-generated website content, such as videos and blogs
View more findings
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