Employment Brand Report > Infographic
Infographic: 18 insights from the 2023 Fortune 100 Employment Branding Report
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- Recruitment marketing
- Job advertising and promotion
- Career pages
- Employee/candidate perspectives
- Accolades
- Corporate social responsibility
Our researchers analyzed the employment brands of the Fortune 100 across six key areas:
have information relating to hybrid and remote work policies.
We've rounded up best practices and will show you how the Fortune 100 measure up.
have information relating to remote/virtual work policies.
Best practice:
When it comes to recruitment marketing efforts, address the topics that matter most to candidates like mental health, pay transparency and flexibility.
have information relating to hybrid and remote work policies.
Of the Fortune 100 companies we analyzed:
Of the Fortune 100 companies we analyzed:
Only 27%
have information relating to hybrid and remote work policies.
Only 38%
have pay equity insights on their career site.
Only 42%
have information relating to mental health available on their website.
Best practice:
Job advertising and promotion efforts should be spread across multiple job boards and social media platforms.
have information relating to hybrid and remote work policies.
Of the Fortune 100 companies we analyzed:
Of the Fortune 100 companies we analyzed:
Only 3% use TikTok
for career promotion despite its popularity among Gen Z
Only 1/5 use YouTube
for career promotion despite it being the second-largest search engine, after Google
77% post career-related content
on social media
Best practice:
Career pages should be accessible, prioritize user experience and provide relevant career content.
have information relating to hybrid and remote work policies.
Of the Fortune 100 companies we analyzed:
Of the Fortune 100 companies we analyzed:
Only 10% have accessibility settings
on their career site
62% have a talent community
Only 1/4 have a chatbot
on their career site
Best practice:
Ratings and reviews on websites like Glassdoor, Indeed, Comparably and CareerBliss offer a glimpse into employee perks and benefits, company culture and leadership.
have information relating to hybrid and remote work policies.
Of the Fortune 100 companies we analyzed:
Of the Fortune 100 companies we analyzed:
58%
scored 4 or higher (out of 5) for diversity on Glassdoor
30%
scored a 4 or higher (out of 5) for compensation and benefits on Glassdoor
30%
scored a 4 or higher (out of 5) for culture and values on Glassdoor
16%
scored a 4 or higher (out of 5) for work-life balance on Glassdoor
14%
scored a 4 or higher (out of 5) for career opportunities on Glassdoor
Best practice:
Accolades boost morale, establish credibility and attest that your company is a great place to work.
have information relating to hybrid and remote work policies.
Of the Fortune 100 companies we analyzed:
Of the Fortune 100 companies we analyzed:
64% have at least one accolade
listed on their website
53% have at least one diversity accolade
Best practice:
Corporate social responsibility (CSR) initiatives demonstrate a company’s commitment to environmental sustainability, community development and social justice.
have information relating to hybrid and remote work policies.
Of the Fortune 100 companies we analyzed:
Of the Fortune 100 companies we analyzed:
93% provide information
on community development programs and initiatives
47% promote social justice and equality
on their websites
Conclusion:While keeping up with changing candidate expectations can be challenging, these 18 insights can help you position your organization as an employer of choice in 2023 and beyond.
Of the Fortune 100 companies we analyzed:
View more findings
From top rankings to an interactive checklist, browse our findings below in an easy-to-digest format:
Employment branding: 5 ways SMBs compete against larger companies
In the fierce competition for talent, smaller companies are holding their own against bigger companies. No matter what the size of your business is, there are ways you can lean into your strengths for an effective employment brand. Read more to see which companies we spotlighted.
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Checklist: 2023 Fortune 100 Employment Branding Report
Our interactive checklist provides a snapshot of your employment brand’s effectiveness in today’s market. Using the same six categories as our methodology, you’ll mark all that apply to your company’s employment brand for a qualitative scoring on where your company can continue to improve.
Learn More
Methodology
Our report methodology objectively focuses on six key components to evaluate employment brands of the Fortune 100. Each category is numerically weighted based on its relevance to employment branding and the available tools and resources to score.
Learn More
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