An effective way to market your company is through the art of storytelling. However, even the best writers can experience a creative standstill.
For that reason, business leaders should continually refine their storytelling abilities.
During an interview with reporters from the Business Journals Leadership Trust, Ken Bowles, CFO at WilsonHCG, shared his tips on how you can hone your storytelling skills.
Bowles said to “keep things authentic and simple.” He also suggested adding a personal anecdote to humanize your stories.
Read the full article here.