Modern employment branding is critical to talent acquisition.
That’s the view of Meghan Ford, vice president, brand and content at WilsonHCG, and Gillisa Pope, senior global director of talent attraction and sourcing at WilsonHCG. The duo made the comments on a ProjectHR podcast.
Hosted by Jennifer Orechwa, the conversation revolved around WilsonHCG’s 2022 Employment Branding Report, which evaluated how companies of different sizes positioned themselves as an employer of choice.
Ford and Pope explained the six components of employment branding research, the impact of using employee testimonials to attract talent, and the importance of embracing a modern employment brand that evolves with changing candidate expectations.
Listen to the full podcast here.