In the midst of a digital industrial revolution, General Electric (GE) transformed their employment brand.
We recently sat down with Shaunda Zilich, GE’s Global Employment Brand Leader, who shared how GE began this transformation by empowering their people across more than 170 countries worldwide. Throughout the conversation, Ms. Zilich delved deeply into their entire brand journey, including how GE has maximized both talent acquisition and talent management.
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A strong, well-developed employment brand helps employers differentiate themselves in the market for talent. There are several elements that make up an employment brand, including:
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