The GE Journey – Revolutionizing Employment Brand to Transform Talent Strategy

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GE’s Global Employment Brand Leader shares how THey have empowerED their people across 170+ countries worldwide

The-Story-Behind-GEs-Employment-Brand-Revolution.gifIn the midst of a digital industrial revolution, General Electric (GE) transformed their employment brand. 

We recently sat down with Shaunda Zilich, GE’s Global Employment Brand Leader, who shared how GE began this transformation by empowering their people across more than 170 countries worldwide. Throughout the conversation, Ms. Zilich delved deeply into their entire brand journey, including how GE has maximized both talent acquisition and talent management.

  • What worked? What didn’t?
  • How has GE leveraged their brand to “land the top talent on the market”?
  • What are the disadvantages (and advantages) of having a budget of “zero”?
  • How did GE restore trust among their candidates, employees and business partners?
  • What steps can you take today to begin your own employment brand revolution?

Find answers to these and many related questions by downloading now


Employment-Branding-Whitepaper-Graphics.pngemployer branding whitepaper:

give your company a distinct advantage

A strong, well-developed employment brand helps employers differentiate themselves in the market for talent. There are several elements that make up an employment brand, including:

  • Why it’s important to have an authentic employment brand
  • Tips for starting to develop your brand, especially if you don’t have  big budget
  • The six elements that go into a strong employment brand
  • How to define and refine your message

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