Employment-Branding

Let Your Culture Work For You

A successful recruiting strategy starts here. By effectively showcasing your company culture with an employment branding campaign, you’ll attract more than just impressive resumes. WilsonHCG’s employment branding initiatives will not only yield a more qualified candidate pool, therefore decreasing time-to-fill and cost-per-hire ratios, but will increase existing employee engagement, including the number of in-house referrals. A cohesive and targeted branding campaign will benefit your bottom line.

WilsonHCG works with clients to develop a multilevel approach that hones in on the company’s most important personality traits and distinctive qualities to highlight its culture. Our employment branding offerings are used to deliver a precise message to pique the interest of a particular candidate and include:

  • Employment brand assessment and strategic development
  • Social media strategy design and execution
  • SEO, career site and microsite optimization
  • Talent community solutions
  • Specialty program management
  • Marketing and internal and external communications