GLOBAL SOLUTION FOR SWIFT EXPANSION INTO U.S. MARKET FROM EUROPE.

WilsonHCG guided its client with consultation and recruited and onboarded its resources for a complete build-out of its U.S. market presence.

Challenge

WilsonHCG’s client is a European-based company that was not a recognized brand in the United States. It required a strong global recruitment partner with market intelligence to establish a sales staff and conduct all onboarding functions within a three-month timeframe. In addition to guidance on recruitment best practices, the client needed a trusted human resources advisor to ensure compliance with U.S. labor laws.


 

Solutions

Because the client was just entering into the U.S. market, WilsonHCG provided on-site resources for the strategic build-out of each regional sales team. The resources were the only representation of the company in the country. Delivering a complete end-to-end international recruitment solution, WilsonHCG increased its client’s brand awareness by generating conversations about the company via social media initiatives and on-site recruiting methods. The development and execution of a multichannel and creative sourcing plan that included targeting LinkedIn groups and hosting interview days contributed to the building of talent communities to fill the immediate-need positions. WilsonHCG consulted its client on U.S. labor laws, including OFCCP, compensation and right-to-work states. It also advised the client on hiring best practices in the United States such as appropriate interview questions, background checks and drug screening.


 

Results

WilsonHCG increased its client’s brand recognition in the industry and leveraged the talent communities it created to fill the immediate-need positions in 19.3 days, which was well below the 30-day SLA goal. The client was impressed with the quality of candidates submitted, which resulted in a submit-to-hire ratio of 2-to-1 and in hiring 125 percent of the number of sales associates it originally planned. As the client’s U.S. business grows, WilsonHCG continues to partner with the company to provide global recruiting services for additional roles. The successful entrance into the U.S. market was largely attributed to WilsonHCG’s consultation regarding the country’s hiring practices and labor laws.